Music under 100 BPM has been proven to reduce stress in cows. But dairy cows are often
raised in conditions that harm their welfare and lower milk production. Gibson partners with
humane farms to use music as a tool for better care and healthier milk output.
Moosic by Gibson
Gibson
The Announcement
Gibson announces a live jukebox for dairy cows, inviting people to queue up songs for the herd via social media.
OOH
Further promotion for Moosic streaming.
Moosic Box
People can visit the Moosic Box on Gibson’s site to queue up a song.
They’ll then receive a timestamp for when their song will play.
At that time, they can log into the Moosic Box to watch a live stream of the cows listening to their song.
Music-Fed Ice Cream
Using milk from cows raised on music, we’ll create a line of ice cream. Each flavor ties to a Spotify playlist from
the genres the cows listened to, accessible by scanning a QR code on the lid.
Gibson Moosic Collection
Gibson will release a limited-edition line of cow-print products, giving musicians a way to show their support.
FARM Partnership
Gibson will partner with FARM (Farmers Assuring Responsible Management), with all proceeds from
the ice cream and guitar collection going toward supporting humane cow farming.
Made with my friend
Emma Roth // Copywriter
Music under 100 BPM has been proven to reduce
stress in cows. But dairy cows are often raised
in conditions that harm their welfare and
lower milk production. Gibson partners with humane
farms to use music as a tool for better care
and healthier milk output.
Moosic by
Gibson
Gibson
The Announcement
Gibson announces a live jukebox for dairy cows, inviting
people to queue up songs for the herd via social media.
OOH
Further promotion for Moosic streaming.
Moosic Box
People can visit the Moosic Box on Gibson’s site
to queue up a song.
They’ll then receive a timestamp for when their
song will play.
At that time, they can log into the Moosic Box to watch a
live stream of the cows listening to their song.
Music-Fed Ice Cream
Using milk from cows raised on music, we’ll create a
line of ice cream. Each flavor ties to a Spotify playlist
from the genres the cows listened to, accessible by
scanning a QR code on the lid.
Gibson Moosic Collection
Gibson will release a limited-edition line of cow-print
products, giving musicians a way to show their support.
FARM Partnership
Gibson will partner with FARM (Farmers Assuring Responsible
Management), with all proceeds from the ice cream and guitar
collection going toward supporting humane cow farming.
